Your business is changing. You used to plan your mailings, invest in all your promo items that would fit in an envelope and get them off each year. Problem was it was time intensive and costly. Now the next generation is not dealing with these things. They simply stay in contact with all the people they know in other ways. Sure we got upset when the kids were on MySpace for hours at a time, and we even felt like we were graduating when we got on FaceBook. Now read about how it is all changing.
Before you had to do a face to face or a phone call. Then you got to get to the people much quicker by emailing them. Now the Social Media of today is making it so people who use Mailings are a dinosaur. If you do a mailing it will get to the people in a couple of days. The kids get the message to all their friends in just a few minutes or hours. We need to learn from this. Sure MySpace probably isn't for you, unless your market is the younger generation, but what if your in sales in your local area?
3 Main forms of Social Media are now taking deep seed. FaceBook is how you stay in touch with not only all those people you know real well, but those you kind of know. Next is Twitter, you know the busy type of people who like the short snippet type of chat. Then comes LinkIn the way business people are now connecting. Of course they are acting like they are not caught up in the fad of being a kid at the computer, but the marketplace is now at the computer. So if you want to pretend you may, however the part that will not be pretend will be your shrinking sales over the next few years.
Get on and market instantly to your groups, if you do not the younger generation is going to rule the sales. No longer will they look up to the boss, but instead the boss will be looking over that kids shoulders trying to figure out how he/she is getting those incredible sales results: )
Monday, October 19, 2009
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